Power and influence are used for selfish, manipulative, and immoral purposes, but they are neutral forces that can also be–and often are–used for good.

As a voracious reader of brainy books on influence and persuasion, here are a few underrated suggestions that you won’t see on most bookshelves.

“Persuasion is a process in which one person or entity tries to influence another person or group of people to change their beliefs or behaviors,” explains an article on VeryWell Mind.

To understand persuasion and social media influence, to get at the heart of conversion and likes, it helps to understand how your audience thinks and feels.

At the core of much of our marketing activity is one simple desire: to influence and persuade our audience. How does it actually work, though? Are we just throwing things out into the universe and ...

Influence and persuasion are everywhere. To better deal with them, let's delve into the brain workings of our sensitivity to influence, in the light of the latest discoveries in cognitive neuroscience ...

The key to persuasion is not beating people over the head with your better ideas—it’s listening sincerely to what they have to say.

Influencing stakeholders Estimating there are 30 stakeholders involved in every dairy farm, Nollaig thinks influence and persuasion are vital skills for a modern business.

Yes, the predatory and manipulative uses of influence are unmistakable and undeniable but understand also that Cialdini’s seven methods of persuasion can be used for good. How much good?