From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports Toria Sheffield joined the PEOPLE editorial staff in 2024. Her work as a ...

As The Japan Times reported, Japanese tea manufacturers announced purchasing limits on matcha powder, causing shortages in cafes across major cities. The issue is exacerbated by the fact that ...

In the fitness and wellness community, matcha tea has become a favorite drink for those seeking a clean energy source and health benefits. This vibrant green powder, rooted in Japanese tradition, has ...

Matcha coffee is a fantastic alternative to traditional coffee, especially if you want to combine coffee's energy with green ...

With a history tracing back to the 1830s, the well-established tea specialist prides itself on the highest grade of matcha – and we now get to enjoy it in a series of affordably-priced sweet treats.

While the Matcha Girl pop-up has been popular, it’s not the only matcha spot that has gained a large following in Houston: ...

[Tokyo] Love Matcha Latte? It’s a smooth, earthy blend of Japanese green tea and milk that’s quietly taken over menus around the world. In Tokyo, few places take it as seriously (or as stylishly) as ...