From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports Toria Sheffield joined the PEOPLE editorial staff in 2024. Her work as a ...

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...

What is it? For a truly rich matcha experience, visit the elegant matcha green tea house in Ari. Why you'll love it: They source premium green tea straight from Kyoto, Japan’s matcha mecca.

As The Japan Times reported, Japanese tea manufacturers announced purchasing limits on matcha powder, causing shortages in cafes across major cities. The issue is exacerbated by the fact that ...

“With its origins in Japan and China, Matcha tea is gaining significant traction in India, Its market size is projected to grow at a robust CAGR of 8.6%, from approximately USD 104 million in ...

The Hotta family has been growing and selling tea in Japan for five generations, a period of time that stretches across 180 years. For 55 of those years, Haruhide Morita has been tea master and ...

Last year, several prominent Japanese tea makers announced that they were struggling to produce enough matcha to satisfy global demand. In turn, they reduced the number of match powder they were ...