Gen Z drives stuffed-toy boom
Sales for Jellycat-branded plushies have skyrocketed in recent years, spurring an industry boom largely driven by Gen Z consumers, Fortune reports.
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Pokemon Adds Five New Plushes To Its Soda Pop Range
Pokemon has expanded its Soda Pop plush range by five with the additions of Vulpix, Alolan Vulpix, Cubchoo, Munchlax, and ...
Jellycat’s $250 million rise: How a ‘perfect storm’ reignited the passion for plushies—especially among Gen Z
Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and ...
Pokemon Releasing Life-Sized Snake Plushes
The Pokemon Company announced huge life-sized plushes of Ekans and Serperior for the Year of the Snake. Plushes are 2.0m and 3.3m with poseable heads, announced for China but could launch worldwide.