Kevin Durant is one of the biggest superstars in the NBA, and there's never been a better time than now to grab a brand-new pair of his signature basketball shoes. Nike is selling KD Trey 5 X Basketball Shoes for only $58. That's $42 less than the $100 list price and 42% lower than the original price.

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.