The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.

Ye shared a screenshot of a Google search where, when searching Yeezy, the Adidas website comes up before his personal YZY site. “Members at adidas Stop doing this Stop doing your moves to hold me back,

Kanye West and Adidas have had a tumultuous relationship for the past couple years now, a relationship that officially dissolved in October 2024 when the two parties reached an out-of-court settlement.

Kanye West is back on social media, and – as expected – he has plenty to say in 2025. On Tuesday (Jan. 7), the controversial talent shared a lengthy message to adidas, a company who he felt is trying to undermine his business with shady tactics.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.

Kanye West is not one to stay silent or hold back from expressing what’s on his mind. Once again, he has proven this to us. This time, he called out Adidas after Google search results excluded the Yeezy website,