Soon, though, Peroni’s sales would become a much more vital benchmark for the beermaker, when Asahi snapped up the brand in ...

Japanese brewers have created popular innovations domestically to get locals swarming to its beers. Asahi’s domestic competitor Kirin Ichiban introduced frozen beer to Japanese drinkers ...

A joint research agreement was signed in March 2025 with the aim of creating high-quality forest-based carbon credits and conserving biodiversity by combining Kirin’s “Rapid propagation system of ...

Once upon a time in Hollywood big stars would never do commercials, now ‘cringey’ ads for obscure mobile games and beauty ...

“Rather than the reissue that just dropped.” In the first episode of GRAILS, presented by premium Japanese beer brand Kirin Ichiban (Ichiban fittingly meaning ‘first’ and ‘best’ in ...

as there’ll be plenty of authentic Japanese dishes available for you to try. Don’t forget to grab a drink from Kirin Beer’s branded beer truck, where you can sip on the newly launched ...

Japan's weather agency said in January that last year was the hottest since records began, like other nations. Kirin began ...