Footwear corporation Nike filed a lawsuit against online reseller StockX in the New York southern district on February 3, ...

The filing from Nike revealed that fake versions of several popular sneaker releases have slipped past StockX's ...

Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.

Nike and Jaylen Brown have big beef, which has been started up again after Giannis Antetokounmpo and Brown's encounter during ...

Milwaukee Bucks star Giannis Antetokounmpo wasn’t playing around in Wednesday’s 127-120 overtime win over the Detroit Pistons. The Greek Freak got hot early scoring 22 of his team’s 24 first-quarter ...

Boston Celtics guard Jaylen Brown responded to Nike Basketball's post on X about an exchange with Milwaukee Bucks forward ...

Jaylen Brown and the Boston Celtics went into Milwaukee on Sunday and defeated Giannis Antetokounmpo and the Bucks 113-107.

The Celtics star caught a stray on Wednesday following a dominant performance from Bucks star Giannis Antetokounmpo, who ...

The way to check if your Nike shoes are original is by scanning the Universal product code (UPC) - which is a special barcode ...

WNBA Rookie of the Year Caitlin Clark took the golf course for an appearance in The Annika Pro-Am on Tuesday, and she did so ...

A TikTok prankster added a Nike insole to school shoes, leaving parents in shock. The video, which has 151k views, had some fooled and others laughing.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.