If Korea stands as the capital of the skin care kingdom, then the founders of K-beauty brands are its faithful guards. These ...

For instance, you might blend honey and yogurt for a soothing base ... your own Korean face mask is a fun and simple way to experience K-beauty at home. By following these 7 easy steps, you ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

The Korean beauty trend of glass skin describes dewy, hydrated skin. Here, an esthetician and derk share a step-by-step guide to landing a glowy complexion.

Artificial intelligence is poised to transform the beauty industry, influencing product personalisation, consumer engagement ...

Amazon’s secret ‘internet famous’ beauty section is a curated page where you can shop the latest viral beauty products.

There’s a common misconception that the best moisturisers for oily skin don’t need to be hydrating. Much like acne brands ...

It consists of 10 steps, which are as follows: Let us tell you that rice and green tea are used in Japanese and Korean beauty products. In such a situation, you can follow any skincare routine.

To her, clinical K-beauty should go beyond copying a multi-step skincare routine, to combine leading Korean skincare technology with the best Western clinical-grade ingredients and treatments.