This moment marketing masterstroke echoes another viral instance—when digital creator Zervaan J Bunshah de-influenced Lay’s Magic Masala variant. Upset over its reduced spice level ...

The new flavour portfolio represents a calculated expansion beyond Lay's established classics, such as Magic Masala, Classic Salted, and Spanish Tomatoes, which have traditionally dominated the ...

Products like the Magic Masala in Lays are not the same across the country. It varies from region to region, he said. "The masala profile which we have on Lays in Northern India is slightly ...

Products like the Magic Masala in Lays, are not the same across the country. It varies from region to region, he said. "The masala profile which we have on Lays in Northern India is slightly ...

We lay out a Haft Sin or special table at home. At Folk, we wanted to recreate this spring-time magic, and have decorated ... made using the Kolhapuri tikat masala we source from Kolhapur.

When asked about multiple India stories, Kotecha said PepsiCo will keep innovating. Products like the Magic Masala in Lays, are not the same across the country. It varies from region to region, he ...

A content creator’s mispronunciation of ‘croissant’ as ‘Prashant’ took the internet by storm. Britannia seized the moment, ...