This being literally LeBron James—either the best or second-best basketball player of all time by most accounts, who has also ...

In 2003, James began his partnership with the company by signing a record-breaking $87 million contract. In 2015, LeBron signed a lifetime deal with Nike, which is estimated to be worth over $1 ...

"Reebok had drawings of its LeBron James shoe – Nike had nine pairs already built ... Reebok offered the most money, a $100 million-plus deal over six years, and a $10 million signing bonus ...

LeBron James calls for the return of festive Christmas Day NBA uniforms, once a beloved tradition among players and fans.

NBA legend LeBron James is currently one of the few professional athletes who are also billionaires, according to Forbes. But ...

James reached the milestone birthday Monday and has redefined what is possible for an aging NBA star. Even so, he must now ...

While playing college ball, James landed multiple large NIL ... of LeBron's latest signature sneaker, the Nike LeBron 20. When asked about the deal, Bronny had this to say: "For as long as I ...

from four-time NBA championship winner LeBron James to World Cup winner Cristiano Ronaldo, both of whom are signed to Nike with lifetime deals. Read about these endorsements and more lifetime ...

Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN's Shams ...