LeBron James turned 40 years old on Monday and continues to defy Father Time on the court with a scoring average of 23.5 ...

Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from ...

I’m going to use all my tools, my god-given ability, and make the best life I can with it.” Building on this quote, LeBron ...

NBA legend LeBron James is currently one of the few professional athletes who are also billionaires, according to Forbes. But ...

LeBron James, arguably the best basketball player of his generation and among the greatest sportsmen of all time, has transcended his sport to become a genuine worldwide celebrity.

Sabrina Ionescu has followed in the footsteps of the biggest basketball stars ever, like Michael Jordan and LeBron James.

After being selected by the LA Lakers with a second-round pick, Bronny James, the son of LeBron James, faced immense pressure right from the start. With only a handful of appearan ...

Ahead of the Los Angeles Lakers ' (16-13) meeting with the Golden State Warriors (15-13) on Wednesday, four-time NBA champion ...

After Damian Lillard signed a lifetime deal with Adidas, Gilbert Arenas' ex, Laura Govan, quickly claimed that her uncle had negotiated three of the four lifetime sneaker company deals of NBA players.

Adidas and Bucks star Damian Lillard have agreed to a lifetime contract extension, sources told ESPN's Shams Charania on ...

One of the most definitive ways a basketball player can establish their legacy is through a shoe or sports apparel deal. This is most evident with legendary pla ...