With over 40 years of experience in global consumer products and a distinguished track record in the toy and children's products industry ... business for both the VTech and LeapFrog brands, ...

We are used to the idea that imagery and language used in adverts can be used to shape gender norms, but what about music and ...

Xiaomi's original Mi Band was a catalyst for affordable fitness trackers. The lineup didn't even have a display intially (it got one in 2016 with the Mi Band 2), or a heart rate sensor - it was as ...

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and ...

Though a very minor iterative update (even by Xiaomi's standards), there's still lots to like about the Smart Band 9. The design is light and neat, featuring a punchier display than previous ...

The best toys for 2-year-olds allow little ones to explore new things while tapping into their big imaginations. There are plenty of top toys and gifts for this crew, but I’m especially partial ...

The EU has the “strictest toy safety regime in the world” but toymakers from outside the bloc are exempt from EU rules when selling their products via online marketplaces, TIE said.

Christmas is on the horizon, which means soon, a tidal wave of shiny new toys will be flooding out of UK stores and ... Numberblocks fans can now see Numberblock Five take centre stage in her very own ...

If so, the new Buzz Lightyear robot might be for you. A collaboration between Pixar and smart toy company Robosen, the new Buzz is fully loaded with more than 3,000 tiny parts, 75 microchips ...