The financial commitment to this strategy is substantial. Some brands are signing six-figure deals with individual creators for Super Bowl coverage. Overall brand spending on influencer activations ...

As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like ...

Though the TikTok Ban lasted less than 24 hours, content creators and influencers have been pushed to consider other social ...

One of the most iconic images associated with Santa Cruz is a logo that bears its name. The “Red Dot” logo for the company Santa Cruz Skateboards — with its angular yellow letters amid a red circle ...

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In Roblox Z Piece, previously known as Sea Destiny, players dive into a world inspired by the popular anime series One Piece. Participants can create characters to embark on seafaring adventures as ...

Twin Peaks co-creator Mark Frost is paying tribute to his friend and longtime collaborator David Lynch, whose death was announced Thursday. He was 78. “My friend and brother, my creative partner ...

Fraught juggling act draws near for Nirmala Sitharaman. What will Feb 1 bring? Budget 2025 needs to pull off a big growth trick for the untapped half of its firepower 2 key events coming up for India ...

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Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...