The Lewis Model Explains Every Culture In The World. By Business Insider. Sept 08, ... British linguist Richard Lewis decided he was qualified to plot the world’s cultures on a chart.

The Lewis Model identifies countries as Linear-actives, Multi-actives, and Reactives. ... "By focusing on the cultural roots of national behavior, both in society and business, ...

The Lewis Model, designed while acknowledging the dangers of stereotypes, puts each culture on a scale of three different categories — Liner-actives, multi-actives, and reactives.