Lifetime, the 28-year-old female-targeted network, is set to launch a top-to-bottom rebrand designed to integrate the network’s new programming direction with the sensibilities of today’s ...

Lifetime Networks is trying to move away from its image as the purveyor of movies for women in which the husband always has a dark secret, and has unveiled a new logo (right) and tagline ...

Lifetime has unveiled a new logo, tagline — “Your Life. Your Time.” — and brand campaign heading into its upfront presentation next week. It mirrors similar move by E! Entertainment ...