Now science wants to tell us that it's merely an optical illusion? That's the suggestion behind the argument that purple ...

Who doesn't enjoy a refreshing Starbucks lemonade now and again? If you want something a little more exciting, then try out ...

Luxury paint brand COAT has released 19 new shades, all designed to work harmoniously with the UK's blue-grey natural light ...

O lo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in our everyday visual experience. It’s described as an intensely saturated ...