Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...

Think Flo for Progressive Insurance. LiMu Emu and Doug for Liberty Mutal. Or Mayhem for Allstate. The chain, which is owned by 7-Eleven, has roughly 3,300 stores across the country. Nearly 500 are ...

The battle for supremacy among auto insurance specialists, with respect to broadcast and cable TV spots, appears to be titling in favor of the company that has made its mark with a series of ...

MarketCast, a global marketing research firm, has released its latest insights into the performance of U.S. insurance brand ...