Logos is a form of rhetoric based on (you got it!) an argument’s underlying logic. Someone using logos clearly lays out their claim, the reasons for the claim, and the facts, figures, and other ...

Higher Logic logo (courtesy photo) “Associations are looking to create synergy between their website and community, but many times do not have the resources in-house,” Kevin Boyce, ...

Redesigning a logo entails some risks, mainly because very few general rules exist, and consumer sentiment can throw up surprises. There are perhaps only two “truths” when it comes to ...