There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

Jaguar Land Rover is now JLR, and that has split Jaguar, Land Rover, Range Rover, Discovery, and Defender into their own ...

Youngstown City School District revealed its new mascot, logo, and updated school names as part of an ongoing district-wide ...

Warner Bros. Discovery's flagship streaming service will return to its original HBO Max name on Wednesday, ending an ...

President Trump weighed in on the Washington Commanders name controversy, saying he would have stuck with the Redskins name ...

The federal government is launching a probe into a Long Island school district’s attempts to rebrand its sports team to ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

The organization formerly known as the Southwest Michigan Tourist Council is now working to spread the word about its new ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

There is legal trouble for the man who runs the firm expected to build LSU's new arena and sponsor logos on their way to ...