Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative partnerships, industry ...

Jaecoo, Chery’s premium SUV brand, has launched in Australia with the J7 — a Euro-inspired newcomer built for local roads and ...

The idea that a product is rare, difficult to obtain, or only available to a select few is a powerful emotional trigger.

Brands or products associated with luxury of any kind can benefit from increasing affluence around the world. Still, brands that become too accessible are less appealing to super rich buyers.

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

However, under the ownership of luxury conglomerate Kering, the Gucci brand has taken quite a fall, unlike its luxury cohorts. Gucci revenues dropped by nearly 30% over the past two years ...