The trend calls for creamy formulas almost exclusively, starting with skin prep. You'll want to load up your skin with ...

In a new satirical TikTok trend sweeping the app, content creators are mocking the makeup of Republican-leaning women, which they say is defined by caky, orange foundation, too-thick eyebrows and ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

No matter how good their intentions, creators are still able to make money off of telling people to spend less.

I f the viral Latina make-up on South Asian features trend proves anything, it is that the bold, sultry, and unapologetically ...