Michele Campbell added the new Ken figure is “more than a doll” as Mattel aims to celebrate male role models. She said: “For the LeBron James Family Foundation and the families we serve, this is so ...

James joins athletes such as tennis legend Venus Williams and Australian soccer star Mary Fowler depicted by the Mattel brand, becoming the first male athlete to ever be featured on a Ken Doll.

The NBA superstar has been unveiled as the latest “Kenbassador,” becoming the first male athlete to receive his own official Ken doll. The collector’s edition figurine will retail for $75 ...