Man of Many has a new tool named ‘Brand Uplift Study’ that allows agencies and brands to “effortlessly measure the true ...

In 2025, FlightHelp is expanding its services in the U.S., where many travelers are unaware of their rights to compensation.

A data visualization tool like Looker Studio lets marketing and analytics stakeholders create self-updating reporting with the most relevant measurements. Add the following to your measurement ...

Learn how data clean rooms help marketers navigate challenges in data fragmentation and stringent privacy regulations.

Over the past three decades, the advertising and marketing industry has undergone a profound transformation, largely driven by advancements in artificial intelligence. Gone are the days of manually ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

Spotify is introducing its Gen AI Ads and Ad Exchange in India, enabling brands to quickly create and measure the impact of ...

This is the Bermuda triangle of marketing measurement ... The triangle of unified measurement put Google’s own tools front and centre as best practice. Their attribution at one corner and their ...

What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

this area of marketing has the least sophisticated measurement compared to lead generation or direct-response ads. The new AI tools have helped Dell communicate not just how many impressions the ...

Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event.