As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

So if you weren’t sold on email marketing in 2025, hopefully this gave you a good example of how and why you should be. We ...

Hiring for digital marketing positions this year ... What to listen for: Candidates should provide specific examples, such as using AI for bid adjustments in PPC or helping analyze campaign ...

As we step into 2025, artificial intelligence is undergoing a seismic shift, one that moves beyond the familiar buzz ...

AI agents aren’t just something on the horizon in a future-planning PowerPoint: they’re already in use in your organization.

Career opportunities for English majors extend far beyond teaching English and writing novels. An English degree provides a highly adaptable skill set that can lead to jobs in marketing, ...

Applying for jobs without the listed qualifications can still lead to success. Employers value potential, transferable skills, and a growth mindset over perfect resumes.

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Medical marketing leaders weigh in on the temporary respite for TikTok and what it means for pharma clients. After a ...

Tourism marketing is never easy, especially when we consider that many people view much of the leisure travel and tourism ...

For better or for worse, artificial intelligence has become more common for people to use nowadays - but one AI company doesn ...