Sina Schuldt/picture alliance via Getty Matcha lovers beware — there may be a matcha shortage on the horizon. Increased global demand for the green, tea-based powder adored by many beverage ...

Despite having a "vegetal, grassy" flavour that's "almost as divisive as Marmite", said Fiona Embleton in Glamour, matcha is rapidly becoming Gen Z's beverage of the moment. Zendaya and Dua Lipa ...