Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

The unique Starbucks food item that mixes together tiramisu and matcha would be a hit in the U.S. -- but you'll only find it ...

Spring weather is here and there’s no-bunny better than Tim Hortons to help you get into the spirit of the season!

This mini Hydro Flask water bottle sold out in 24 hours the last time it was restocked. The brand just brought it back in two ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...

At the new café 12, the tea is from renowned farms and the pastry chef is from Noma. We can imagine the lines already.

Why are people on TikTok fighting about matcha paste? Poda, founded by Mujtaba Waseem, is at the center of a debate on ...

which tea plant cultivar the matcha was made from, the harvest date, how it was processed and stored, and the color and taste of the matcha. In the case of PARU, its partners in the Kyōtanabe ...