In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

Certification Highlights Comscore’s Leadership in Big Data and Transactable Media MetricsRESTON, Va., July 10, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

As gaming continues to capture consumer attention and drive brand engagement, the Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, announced the ...

The IAB Gaming Measurement Framework outlines standard formats for gaming ads across four key media types - display, video, ...

Austria's lower house of parliament passed a bill on Wednesday to allow the monitoring of suspects' secure messages, in ...

The IAB Gaming Measurement Framework outlines standard gaming ad formats across key media types (display, video, audio, and custom), and explains the baseline (must-have) and additional (nice-to ...

The General Secretariat of the UAE’s National Anti-Money Laundering and Combatting Financing of Terrorism and Financing of Illegal Organisations Committee (NAMLCFTC) welcomed the decision by the ...

What helped Waitrose was a measurement framework that: Puts learning and experimentation at the core Resets how marketing efforts are measured, with buy-in across functions ...

Panelists at the dissemination event of a “Media Monitoring Report” for March titled “Striking Cases Impacting Digital and ...

Although publicly they would like to see harmonised measurement framework, privately they don’t want TV ads to be measured in the same light as a skippable YouTube ad, for instance, because they ...

The Interactive Advertising Bureau (IAB) has launched its Gaming Measurement Framework, a new industry tool designed ... video, audio, and custom media types. It also defines core (baseline) and ...