Branding is traditionally associated with large corporations that invest heavily in marketing and visual identity.However, in today’s increasingly competitive and interconnected markets, branding is ...

Supposedly 80% of the information we receive from a logo comes from the colors contained within it. That's because different colors evoke different feelings and emotions. Companies will often go ...

One commonality that seems to have been overlooked until recently, though, is that almost all of their logos use the color yellow. According to color psychology, yellow has long been associated ...