Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away ...

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing ...

The Blues are rolling out a refreshed brand identity and new uniforms featuring the team’s original color palette, a ...

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 years.