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The Lunar New Year is a time for cultural celebration, and adidas has joined the festivities with the release of the special ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

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He has an MFA in creative writing from Fairfield University and played on the men's soccer teams at ... "There's always new studies coming out -- gloves or cleats in the weather," Raymond says.

The event featured soccer star Lionel Messi and promoted the launch of the new Adidas Adizero F50 soccer cleat. A social media campaign that leveraged Facebook, Twitter, Instagram, and YouTube to ...

The three stripes of Adidas sports clothing are instantly recognisable whether they’re on soccer cleats or fashion sneakers ... memorable brand image. 6. New Balance: The NB That Balances It All At ...