Many traditional companies that are looking to create buzz like to present themselves as tech companies. Salad company Sweetgreen once said it acted more like a tech company than a food one.

Bic brought us the biro in the 1950s. Now, it has finally got round to designing the product in pretty colours - just for the ladies. The French-based firm launched its controversial range of ...

Look around you. Chances are, there’s a BiC Cristal ballpoint pen among your odds and ends. Since 1950, it has far outsold the Rubik’s Cube and even the iPhone, and yet, it’s one of the most ...

The following is a transcript of the video. You've probably doodled with one of these in class: a blue Bic pen. But when Oscar Ukonu uses it, he creates this — a monochromatic and hyperrealistic ...

Brazil's President Jair Bolsonaro said on Friday he will stop using disposable pens made by France's Bic to sign official documents, while a diplomatic spat continues over fires in the Amazon basin.

French company Bic recently launched a marketing effort, 'One Bic, One Book, Two Classics', in which it combined the Bic Cristal pen and a robot to produce a Romeo and Juliet manuscript that mimics ...