Scorched by high inflation in the U.S. and major struggles in its key market of China, shares of athletic apparel industry ...

Sha’Carri Richardson took to social media on Friday to reveal Nike’s newest women’s footwear model, the Nike Air Superfly, in ...

Badosa's unreleased Nike tennis shoes sported a white upper, Navy Swoosh logos, and a gum outsole. Lastly, the Nike Tennis logo appears on the tongues. While the shoes are not out yet, athletes and ...

Footwear corporation Nike filed a lawsuit against online reseller StockX in the New York southern district on February 3, 2022, for using its non-fungible token (NFT) with authorization court, claimin ...

Jaylen Brown's strained relationship with Nike continues to escalate following a social media jab from the brand. Brown, who ...

Nike has taken a big step forward in 3D printing in a riff on the original Air Max sneaker.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

“I applaud Asics for its ability to transcend its traditional niche as a performance running shoe brand,” Drew Haines ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

The Reina EasyOn Shoe is perfect for when you want to slip into your sneakers and go. This sneak has a sockliner that adjusts ...

The collection includes men’s and women’s apparel pieces are rooted in Native history and exclusive colorways of the Nike Dunk lifestyle sneaker and KD17 basketball shoe.