A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

The 2025 campaign was released amid an ongoing debate in the United States about inclusion of transgender athletes in female ...

Nike aired its first Super Bowl ad in nearly three decades Sunday night and brought the mix of sports and culture its new CEO ...

Nike’s “So Win” campaign marks a powerful return for the brand to the Super Bowl stage, spotlighting stars like Caitlin Clark ...

Clark starred in Nike's first Super Bowl ad in 27 years, joining fellow WNBA players A'ja Wilson and Sabrina Ionescu, USC star JuJu Watkins, and other women's athletes in the 60-second spot.

South Carolina women's basketball legend and WNBA star A'ja Wilson talked about her newly revealed signature Nike 'A'One' ...

The tennis icon shares how she warms up, keeps her body strong, and continues to inspire girls to give movement a chance.

The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.

A wealthy businessman faces having to tear down his bright blue tennis court and gym after neighbours in his village complained it was at risk of being “urbanised” by his home improvements.

Alexander won multiple Girls Under Armour circuit championships with the West Virginia Thunder. Alexander will represent the USA squad in April's Nike Hoop Summit. Expect her to add a competitive ...

Nike is facing “interesting times” in its tennis department, specifically when looking at the lack of top U.S. male players endorsing the company, according to Jon Wertheim of SI. Taylor Fritz, the ...

He added giving Clark a signature shoe "becomes an opportunity to grow the overall marketplace by inviting more and more girls into the world of sports" and it is an area Nike will "continue to invest ...