The emergence of NIL has triggered a massive paradigm shift in college football. The post 5-Star CFB Athlete Criticized for ...

Even though million-dollar deals generate headlines, most college athletes aren’t getting rich off their NIL deal. According ...

A herd of long-time University of Colorado players, coaches and administrators gathered to pay last respects to Bob Litchard.

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

Former Purdue center Zach Edey was the top seller at the NIL Store in 2024, with Braden Smith, Lance Jones and Mason Gillis all cracking the top-10.

Name, image and likeness” or NIL has taken the world of college athletics by storm, and McNeese is looking to empower their athletes by giving them the tools to get NIL deals.

UConn women's basketball star Paige Bueckers topped the NIL Store sales list in 2024 and became the highest earning female ...

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose both their inherent recruiting advantage and their financial edge.

NIL has been polarizing ... If you break things down and take a step back from the headline deals, the average college athlete is barely even making a livable wage.

College sports fans hoping a particular athlete comes to their favorite school can help influence the athlete's decision by ...

A common refrain among college fans is, "The Transfer Portal and NIL are ruining college sports." But are they? Before we can ...

But the effects of the NIL ruling vary, and it's worth asking whether it has been good for college athletes on the whole. NIL rules allow students to make money advertising for third-party ...