Even though million-dollar deals generate headlines, most college athletes aren’t getting rich off their NIL deal. According ...

The emergence of NIL has triggered a massive paradigm shift in college football. The post 5-Star CFB Athlete Criticized for ...

A UConn Huskies women's basketball star shared her NIL perks with her teammates in the form of Christmas gifts.

NIL has been polarizing ... If you break things down and take a step back from the headline deals, the average college athlete is barely even making a livable wage.

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

Ewers will be returning to the DFW area, where he became a Texas high school football legend at Carroll Senior High School in ...

Name, image and likeness” or NIL has taken the world of college athletics by storm, and McNeese is looking to empower their athletes by giving them the tools to get NIL deals.

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose both their inherent recruiting advantage and their financial edge.

UConn women's basketball star Paige Bueckers topped the NIL Store sales list in 2024 and became the highest earning female ...

universities and government figures helped the NCAA finally legalize NIL deals for student athletes in 2021. Schull said there are several advantages for college and university athletics departments ...

But the effects of the NIL ruling vary, and it's worth asking whether it has been good for college athletes on the whole. NIL rules allow students to make money advertising for third-party ...