Six former Florida State University players are suing basketball coach Leonard Hamilton for allegedly not getting them ...

Even though million-dollar deals generate headlines, most college athletes aren’t getting rich off their NIL deal. According ...

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

Jason Kelce and Travis Kelce have both received plenty of endorsement deals as professional athletes, but they missed out on ...

Since then, the NIL market has exploded. Students can ink brand deals as simple as getting free pizza in exchange for an Instagram post, or much larger, like WNBA basketball star Angel Reese ...

Using funds from a $10 million settlement with Juul Labs in 2022, Louisiana's AG uses student athlete NIL deals to launch an ...

Six former Florida State basketball players filed a lawsuit against head coach Leonard Hamilton on Monday, alleging they did ...

Momentous Sports Partners released their launch plans for a new NIL agency to support student-athletes in their collegiate ...

Last March, a rumor bubbled behind the scenes about a college basketball team that came close to boycotting a game. The gossip was about players nearly revolting against their coach because they ...

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