The Utah Hockey Club's initial application for 'Utah Yetis' was rejected. But the franchise still has options.

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The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark the name Utah Yetis.

The USPTO issued a refusal Jan. 9, citing the “likelihood of confusion” with other notable brands using the name, such as Yeti Coolers. KSL.com first reported news of the refusal earlier this ...