Consumer Brands: For example, direct-to-consumer (DTC) companies with protectable product or packaging designs Deep Tech: For example, artificial intelligence (AI), biotech and data science ventures ...

Experiential marketing often requires a significant investment in technology, staffing, and materials. To overcome this, I ...

This growing premium fast casual out of Denver is expanding with an all-day menu priced no higher than $20. Part of the value ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

For example, in managing our carbon emissions we’ve had the targets from our operations confirmed by the Science Based Targets initiative as aligned with limiting global temperature rise to 1.5 ...

VMPL Gurugram (Haryana) [India], July 8: Hero Realty, one of India’s fastest-growing real estate developers, partnered with VDO.AI, a leading advertising technology innovator, to launch a high-impact ...

Sponsored by Zeta Global Rewiring marketing mindsets for the generative AI revolution It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn’t technology — it’s ...

Marketing to Gen Alpha: How brands can win over the next generation The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Key Marketing Concept: The marketing centres around a unified music/entertainment theme speaking directly to younger, creative travellers seeking an unconventional, energetic hotel experience.