Consumer Brands: For example, direct-to-consumer (DTC) companies with protectable product or packaging designs Deep Tech: For example, artificial intelligence (AI), biotech and data science ventures ...

Experiential marketing often requires a significant investment in technology, staffing, and materials. To overcome this, I ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.

Peloton Interactive has named Megan Imbres as CMO, effective July 7, according to a press release. Imbres is Peloton’s fourth top marketer since 2020, underpinning the turbulent transition the company ...

(Choose Chicago) Choose Chicago created the new marketing campaign in collaboration with local agencies including Envisionit, Agents of Slang, October Productions, Word and Soul, and Chu Batsaihan.

Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

Employees on Google's Core, Marketing, Research, Knowledge & Information (K&I), and Communications teams all received the buyout offers. K&I includes teams working on Search, ads, and commerce.

Pete West queries the concept of pharmaceutical marketing excellence in our marketing excellence themed month. When I was asked to write an article on "marketing excellence" for this themed month ...

Joint provisional liquidators have been appointed by the High Court to Dublin company Frank&Bear Limited, stated to be involved in a number of significant digital marketing campaigns in Ireland ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Each of these examples showcases clarity, consistency, and courage. They don’t just inform—they stand for something. The deeper tension behind this topic Real thought leadership involves risk.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...