By all accounts, Seiko is one of the best brands to start a watch collection because of affordability, variety, and heritage.

Named after its original quartz watch from 1969, Seiko’s modern Astron line still represents the pinnacle of the brand’s neverending quest for greater accuracy in watchmaking. Today’s Astron models ...

After all, this isn't any old run-of-the-mill quartz watch. These movements retain ... there are few you'll find on the same level as the Grand Seiko models. Sam is an award-winning journalist ...

Sanrio's popular Hello Kitty celebrates her 50th anniversary with a new luxury watch from SEIKO, fitted with numerous nods to ...

Grand Seiko The SBGJ283’s dial has a crinkle-like texture and an off-white color that allows it to play with light in an interesting way, making the watch far more dynamic than you would expect from a ...

Grand Seiko’s latest watch is inspired by Lake Suwa, close to the company’s design studio in Shinshu, Japan. The most prominent feature of the timepiece is its dark blue dial, which has a wave ...