It emphasises eco-friendly sustainable methods to reduce waste. Due to the reusable nature of digital billboards, traditional OOH has been moving towards this trend. Billboards are made from PVC ...

“The Zepto OOH ad that reads ‘Dabba mein dabba, dabbe mein aloo, ab 10-minute delivery Saharanpur mein chalu’ isn’t just a roadside ad; it’s a tweet that happens to be 20 feet tal ...

New Delhi [India], March 17: Khushi Advertising, a leader in Out-of-Home (OOH) advertising, has announced a comprehensive brand transformation, unveiling a refreshed brand architecture and visual ...

The Trade Desk has appointed Preetha Athrey as director of brand marketing. Prior to this, Athrey was founder and partner of Mavens 360, a boutique consulting firm, aimed at helping leaders ...

We agree. It should be common sense. Out of home (OOH) advertising is growing—not because of oxymoronic claims of programmatic ‘mass hyper-targeting,’ but because it’s one of the few ...

Mirchi, the leading radio and digital entertainment channel, and Gaana, the audio streaming platform have announced their exclusive partnership with Rajasthan Royals (RR) as the official ...

1.At the 2012 premiere of The Lorax — an animated movie for children, it should be stressed — the film's star Zac Efron was on the red carpet when he reached into his pocket for something. But ...

Unmeasured OOH campaigns are a subtle leakage in your marketing budget. Yet many brands and agencies continue to invest heavily hoping that things get better. Truly, hope sees us through tough times ...

Emily Rohm is a talented singer known for her powerful voice in musical theater. She gained attention for her role in Ride the Cyclone, where she tried to find herself after losing her memory.

There was an audible “Ooh” from the crowd at Ed Smith Stadium, and Carlos Lagrange quickly glanced beyond the right-field wall, checking the velocity of the pitch he’d just thrown in Saturday’s 5-4 ...

The class offered hats in various colors, and people could pick a stencil or draw their own designs. Workshop coordinator Benjamin Starkey says he always does beginner-friendly crafts. He says ...

Building Solidarity is the theme of this year’s event – it’s the starting point for change in your workplace and profession The 2025 junior members forum is here, and it's your chance to gather, learn ...