In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close of its merger.

Ad group WPP says CEO Mark Read to step down at end of the year Mark Read will step down as CEO of WPP , the global advertising giant said on Monday, after seven years in which fierce competition ...

WPP Media, formerly GroupM, has been Paramount's media agency for over two decades. Media reports said the company saw an opportunity to restructure agency partnerships on the buy-side for more ...

Entertainment giant Paramount has shifted its global media account to Publicis Groupe, ending a two-decade relationship with WPP Media (FKA GroupM). Paramount spends an estimated $400 million on ...

Shared systems, overlapping infrastructure, and mutual customer bases in the Iberian region and UK will drive integration efficiencies and enable innovation-led growth, the group added. The two ...

Meta's shares were up nearly one percent in morning trading, while stocks of ad giant Interpublic Group and Omnicom Group fell 1.9 percent and 3.2 percent, respectively. Shares of France's Publicis ...

One doubts that anyone, including new chairman Philip Jansen, knows what WPP’s top management is going to look like by the end of the year. The group has besetting problems: its turnover per head is ...

Katie Grosvenor, who served as the Chief Marketing Officer (CMO) for GroupM UK, has decided to move on. She was with the organisation for over 3 years. “After three years at GroupM, it's time ...

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported Monday, citing people ...

Meta's shares were up nearly 1% in morning trading, while stocks of ad giant Interpublic Group and Omnicom Group fell 1.9% and 3.2%, respectively. Shares of France's Publicis Groupe SA slid 3.8%.