Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A group of scientists might have discovered a new color thanks to a unique retina stimulation technique that targeted specific photo receptors in the eye.

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of ...