Learn how to balance the consistency and coherence of your overall brand identity with the differentiation and customization of your sub-brands.

GilletteLabs Official NFL Licensed Razors feature the team colors and logos of 12 NFL teams, available at select retailers throughout the 2025 season. Gillette, the Official Shave of the NFL, is ...

On April 17th, Gillette celebrated a significant milestone with the groundbreaking of our new world-class manufacturing facility in Andover. It was an incredible opportunity to lead this event and ...

Chris Kelly Senior Reporter Chris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative ...