POI data may not be as sexy or creepy as locating a user via their phone, but it is equally, if not more, important for the mobile-location advertising ecosystem. A POI data set is a hyper-correct ...

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--dataplor, a leading provider of point-of-interest (POI) data, today announced the launch of its new mobility product. Combining extensive POI location data ...

Americans’ fast-food preferences. The report coincides with the release of the company’s new mobility product, which combines extensive POI data with footfall counts to equip businesses with deeper ...

also requires good point of interest (?POI?) data, the description of the physical context of the user. POI data may not be as sexy or creepy as locating a user via her phone, but it is equally, if ...