Regardless of where you place your advertisement, successful ads contain five major parts. How to Build a Relationship With My Customer Through Advertising. You don't necessarily... The Message ...

Advertising is part of the overall promotion efforts of the company. Advertising is the paid, public announcement of a persuasive message by an identified sponsor. It is the non-personal ...

Opinions expressed are those of the author. Today, B2B marketing departments face significant budget cuts, yet sales divisions often remain largely unaffected. This disparity raises an intriguing ...

(By Bob McCurdy) Advertisers and agencies are increasingly engaging us in search of marketing insights beyond Nielsen ratings. Providing these insights as to where, why, and how radio fits into a ...

a global video ad platform now part of Magnite. announced a partnership with IPG’s Acxiom. With the emergence of data enriched programmatic buying and hyper-targeted addressable advertising, the ...

Influencer marketing has nearly doubled since 2019, with more and more brands looking to incorporate it as a part of their marketing strategy. Influencers hold a key power that is a fundamental ...

Restaurant franchises are still struggling with a century-old marketing dilemma: knowing which half of their advertising spend is actually working. A session at the upcoming Restaurant Franchising and ...