What Pavlov's famous experiment taught us about learned behavior Even if you don't know a whole lot about psychology, you've ...

Maybe next year, Barry. The Russian physiologist Ivan Pavlov stumbled on the theory of classical conditioning (or the ‘Pavlovian response’) entirely by accident while researching dogs ...

Every day we form countless new associations among objects and contexts. When these associations carry emotional valence, such as in Pavlovian fear conditioning, learning is rapid and persistent. In ...

“You can think of the brain as engaging in a mental tug-of-war,” said Prof. Parnas. “When one learning system is active, it actively suppresses the other. This prioritization prevents conflicting ...