With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

The message? Pepsi isn't just for half time—it's for any time. With two glasses pictured side by side—one marked "Cola" with a half-filled drink (clearly alluding to Coke) and the other with ...

Several beverage makers including PepsiCo, Coca Cola, Amul, Campa Col, etc are launching their brands at a competitive price ...

This time, the battleground has expanded beyond the traditional cola giants, incorporating dairy and juice brands, each delivering unique messages to consumers ...

For today, I report on a new sustainability pledge from Coca-Cola following activist investor pressure. It might not seem ...

Even giants in the beverage industry can be humbled by the public's unforgiving taste buds. Let's hope these discontinued ...

With the team playing this season at Steinbrenner Field while storm-damaged Tropicana Field is out of commission, St.

THE ALGARVE offers much more than just sunshine and golf. The resort region in Portugal is now officially the best-value holiday destination globally, according to the Post Office Travel Money’s ...

This beloved desi drink is also known by names such as banta soda, goti soda, etc. This fizzy beverage has a certain ...

Craft brewers in the Charleston area fear that tariffs on aluminum and steel will mean higher prices for beer cans, kegs and ...