Piling onto the absurdity of the rationale accompanying Pepsi’s 2008 logo is the redesign’s $1 million price tag. “Surely this is satire! Pepsi gravitational pull?!” one Reddit user wrote ...

The new Pepsi logo a downgrade? I'd disagree (although we can certainly debate Pepsi's redesigns of OTHER brands' logos). The same for the Coca-Cola logo and Burger King logo, both of which were ...